• Marketing-Definition, Importance, Concepts etc.
  • Marketing Management
    • Definition
    • Importance
    • Fundamentals
    • Changes
    • Necessities

 

• Marketing Environment
  • Gathering information and scanning the environment
    • Marketing information system
    • Marketing intelligence
    • Macro environment
    • Demographic Environment

 

• Marketing Research and Sales Forecasting
  • Marketing Research and forecasting demand
    • Marketing Research System
    • Marketing Research Process
    • Measuring Marketing Productivity
    • Forecasting and Demand Measurement

 

• Consumer Behaviour, Factors Influencing Consumer Behaviour
  • Analysing Consumer Market
    • Factors influencing Consumer Behaviour
    • Key Psychological process            
    • Buying Decision Process
    • Theories of Consumer decision making

 

• Organizational Buying – Process
  • Analysing Business Market
    • Organizational Buying
    • Purchasing Procurement Process
    • Stages in the Buying process
    • Managing B2B customer Relationship

 

• Market Segmentation, Market Targeting
  • Identifying Market Segments and targets
    • Levels of market Segmentation
    • Segmenting Consumer Market
    • Bases for segmenting Business market
    • Market Targeting

 

• New Product Development
  • New Product development
    • Meaning of a new product
    • Stages/steps in Creating a New Product
    • Challenges in creating New Product
    • Factors affecting Adoption of a new product

   

• Product Life Cycle
  • Product Life cycle Strategy
    • Introduction Stage
    • Growth Stage
    • Maturity Stage
    • Decline Stage

 

• Brands and Branding
  • Logos, Brands and Branding
    • Logos
    • Brands and Branding
    • Brand Identity and Brand Image

 

• Product-Meaning, Classification, Product Planning
  • Setting Product Strategy
    • Product Characteristics and Classification
    • Differentiation
    • Product and Brand Relationships
    • Packing and labelling

 

• Pricing- Meaning and Objectives, Pricing Policies and Strategies, Pricing Methods
  • Developing Pricing Strategies and Programs
    • Understanding Pricing
    • Setting the Price
    • Adapting the price
    • Initiating and Responding to price Changes

 

• Value chain - Delivery network
  • Value Networks and Channels
    • Marketing Channels and Value networks
    • Role of marketing channels
    • Channel Design Decisions
    • Channel Management Decisions
    • Channel Integration and Systems

 

• Integrated Marketing communication Mix
  • Integrated marketing Communications
    • Role of marketing Communications
    • Developing Effective Communications
    • Deciding the Communication Mix
    • Managing the IMC

   

• Promotion, Promotion Mix Steps in communication Program
  • Promotion Decisions
  • Marketing Communication mix
    • Advertising
    • Sales promotion etc.
• Black Box model
• AIDAS model

 

• Identifying and analysing competitors, Designing competitive  strategies for leaders, challengers,  followers and niches
  • Dealing with Competition
    • Competitive Forces
    • Identifying competitors
    • Analysing Competitors
    • Strategies of Market leaders
    • Other competitive Strategies

 

• Rural Marketing in India- Recent trends