• Marketing-Definition, Importance, Concepts etc.
  • Marketing Management
    • Definition
    • Importance
    • Fundamentals
    • Changes
    • Necessities

 

• Marketing Strategies, Kinds of Marketing Strategies
  • Developing Marketing Strategies and plans
    • Values Delivery Process and Value Chain
    • Corporate and Division Strategic Planning
    • Business Unit Strategic Planning
    • Nature and Contents of Marketing Plan

 

• Marketing Environment
  • Gathering information and scanning the environment
    • Marketing information system
    • Marketing intelligence
    • Macro environment
    • Demographic Environment

 

• Buyer Behavior

 

• Market Segmentation, Market Targeting
  • Identifying Market Segments and targets
    • Levels of market Segmentation
    • Segmenting Consumer Market
    • Bases for segmenting Business market
    • Market Targeting

 

• New Product Development
  • New Product development
    • Meaning of a new product
    • Stages/steps in Creating a New Product
    • Challenges in creating New Product
    • Factors affecting Adoption of a new product

 

• Integrated Marketing communication Mix
  • Integrated marketing Communications
    • Role of marketing Communications
    • Developing Effective Communications
    • Deciding the Communication Mix
    • Managing the IMC

 

• Brands and Branding
  • Logos, Brands and Branding
    • Logos
    • Brands and Branding
    • Brand Identity and Brand Image

 

• Pricing- Meaning and Objectives, Pricing Policies and Strategies, Pricing Methods
  • Developing Pricing Strategies and Programs
    • Understanding Pricing
    • Setting the Price
    • Adapting the price
    • Initiating and Responding to price Changes

 

• Distribution
  • Distribution
    • Logistics
    • Channels
    • VMS
    • HMS
    • MMS

• Promotion, Promotion Mix
  • Promotion Decisions
    • Marketing Communication mix
      • Advertising
      • Sales promotion etc.
  • Steps in communication Program
  • Black Box model
  • AIDAS model

 

• Organizational Buying – Process
  • Analyzing Business Market
    • Organizational Buying
    • Purchasing Procurement Process
    • Stages in the Buying process
    • Managing B2B customer Relationship

 

• Marketing of Services
  • Designing and Managing Services
    • The nature of service
    • Marketing strategies of Service firms
    • Managing Service Quality
    • Managing Service Brands
    • Managing Product support services

 

• Entering Global Markets

 

• Rural Marketing