Introduction to Marketing Research Role of Marketing Research Marketing Research Process Problem Definition & Approaches to Problem   Types Of Marketing Research Research Design   Research Design   Source Of Data Exploratory Research Design: Qualitative Research
Descriptive Research Design

Survey Method
Observation Method Causal Research Design: Experimentation Measurements & Scaling Comparative Scaling Techniques Non Comparative Scaling Techniques Sampling Design & Procedure Questionnaire & Form Design Field Work Data Presentation Frequency Distribution & Hypothesis Testing Cross Tabulation Report Preparation & Presentation Marketing Research  : Applications Hypothesis Testing Related to Differences