Case Study

• Google’s Steep Learning Curve in China
• Case Exercise

Introduction to International Business

• Introduction
• Why go International ?
• Survival
• Growth opportunities
• Sales & Profit
• Diversification
• Domestic Market Constraints
• Inflation and Price Moderation
• Employment
• Standards of Living
• Competition

Nature of International Business

• Factors Contributing to Rapid Growth of International Business
• International Business Operations and Influences

Types of International  Business

• Modes of International Business Entry Strategy
• Licensing
• Franchise
• Exporting
• Importing
• Contract Manufacturing
• Joint ventures
• Outsourcing
• Wholly owned Subsidiaries
• Offshoring
• Multinational Corporations
• Direct Investments
• Counter Table

Environment of International Business

• Dimensions of International Business
• Important Factors of Economic Environment
• Nature of Economy
• Economic Environment
• Political Environment

Environment of International Business

• Demographic Environment
• Socio Cultural Environment
• Elements of Culture
• Hofstede’s Research on National Culture
• High Context Cultures
• Low Context Cultures
• Religion
• Language
• Etiquette

  Environment of International Business

• Legal Environment
• Kinds of Legal System
• Consumer safeguards
• The legal Profession
• Legal Issues in International Business
• Technological Environment
• Technology and Employment
• Technology and Competitive Advantage.
• Transfer of Technology

  Globalization

• Global World
• Definition
• Factors Affecting Globalization
• Mover and Restraining Factors of Globalization
• Economic Liberalization
• Technological Breakthroughs
• Multilateral Institutions
• International Economic Integrations
• Moving Towards Free Marketing System
• Rising R&D Cost
• Advents in Logistics Management
• Emergence of Global Customer Segment

Factors Restraining of Globalization

• Restraining Factors
  • Regulatory Controls
  • Emerging Trade Barriers
  • Cultural Factors
  • Nationalism
  • War and Civil Disturbance
  • Management Myopia
• Globalization of Indian Business
• India an Agent Market
• Growth of Outsourced It and Business Process outsourcing Services
• Indian Companies
• LPG Model

World Trade organization

• Introduction
• WTO Facts
• Functions of WTO
• Principles of the Trading System
• Organizational Structure

ASEAN  - Association of southeast Asian Nations

• Introduction
• Aim and Purposes
• Fundamental Principles

EU – European Union

• Introduction
• Functions

SAARC South Asian Association for Regional Cooperation

• Introduction
• Objectives
• Members
• Apex and Recognized Bodies

OPEC - Organization of the Petroleum Exporting Countries

• Objectives

NAFIA – North American Free trade Agreement

• Key Elements of Agreements

International  Commodity Agreement

• Introduction
• Objectives
• Major Agreements
• Multi- lateral Contract Agreements
• International Buffer Stocks
• Export Restriction Agreement

Global Trade

• International Trade Theories
• Mercantilism
• Absolute Advantage
• Comparative Advantage
• Global Logistics & Global Supply Chain management
• Investment Environment & Classification
• Investment Factors

International  Monetary Fund

• Introduction
• Official Goal
• IMF’s Responsibilities
• Resources
• Governance and Organization

World Bank

• History
• Leadership
• Official Goal
• Objectives
• Functions

UNCTAD – The United Nations Conference on Trade and Development

• Introduction
• Main Goal
• Primary Objectives
• Achievements

UNIDO –  United Nations Industrial Development Organization

• Introduction
• Primary Objectives
• Current Status
• Poverty Reduction Through Productive Activities
• Trade capacity Building
• Energy and Environment

Asian Development Bank

• Introduction
• Stated Goals
• Organization

International Trade Centre

• Introduction
• History
• Mission and Objectives
• ITC’s Strategic Objectives

Foreign Exchange Market Mechanism

• Introduction
• Functions of Foreign Exchange Market
• Determinants of Exchange Rate
• International Parity Conditions
• Balance of Payment Model
• Asset Market Model
• Market Psychology
• Financial Instruments

Export & Import

• Introduction
• Why Do Companies Export ?
• Benefits of Exporting
• Specialized Entry modes : Contractual
• Specialized Entry modes : Investment
• Various Forms of Documentation
• Export Procedure.
• Import
• Types of Import
• Import Procedure

Joint Ventures

• Risk of Joint Ventures
• Preparation
• Partner Selection
• Company Incorporation
• Dissolution
• Licensing and its Advantages
• Franchising and its Advantages
• Licensing vs. Franchising

International Investment Information

• Portfolio Investment
• Foreign Direct Investment (FDI)
• Factors Affecting International Investment
• Theories of International Investment.
  • Theory of Capital Movement
  • Market Imperfections Theory
  • Appropriability Theory
  • Location Specific Advantage
  • International Product Life Cycle

Foreign Direct Investment ( FDI )

• Introduction
• Greenfield FDI
• Brownfield FDI
• Why Government Encourage FDI
• How Government Restrict FDI
• FDI in India
• What are the Forms in Which Business Can Be Conducted by Foreign Company in India
• What are the Instruments For Receiving Foreign Direct Investment in an Indian company

Currency Exchange and Risk Management

• Types of Foreign Exchange Risks
• Hedging Transaction Risks – Internal Techniques
• Hedging Transaction Risks – External Techniques

Social Responsibility of Business

• Why Should Business be Socially Responsible ?
• Corporate Social Responsibility
• Triple Bottom Line
• Environmental Performance
• Green Building Movement
• Zero Efficient Discharge
• Social Performance
• Social Investments
• Economic Performance

Country Evaluation and Selection

• Introduction
• Steps involved
• Choosing Marketing and Production Sites and Geographic Strategy
• Scanning For Alternative Locations
• Choosing And Weighing Variables
• Choosing And Weighing Variables opportunities
• Choosing And Weighing Variables Risks
• Collecting and Analyzing Data
• Country Comparison Tool
• Making Final Country Selection

International Asset Protection

• Intellectual Property Rights
• Trade Related Aspects of intellectual Property Rights ( TRIPS )

Foreign Trade Policy

• Introduction
• Development of Foreign Trade Policy
• Objectives of Foreign Trade Policy
• Features of Foreign Trade Policy (2004-2009)
• Export Processing Zones
• Objectives of Export Processing Zones
• Location Export Processing Zones
• Export Oriented Units(EOUs)
• Special Economic Zone (SEZ)
• Trading Houses
• Services Offered By Trading Houses
• Impact of FDP

Issues in International Business

• Social Issues
  • Movement and Growth in Population Levels
  • Migration to Urban Regions
  • Government and Political Interventions
• Labor Issues
• Equality Issues
• Human Right Issues
• Employee Issues
• Corruption And Dumping
• Environmental Issues
• Biodiversity
• Climate Change and Global Warming
• Ecological Damage
• Social Preferences