What is Product ?
- Features of Product
- Levels of Product
- Classifying Products
- Durable Products
- Consumer Products
- Business Products
Product Management
- What is Product Management ?
- Who does Product Management ?
- Product Managers Potential Interactions
- Skills of a Product manager
- Two Operational Modes
- Product Development
- Product Strategy And Lifecycle management
Product Mix and Product Line
- Product Mix
- Factors Influencing Change in Product Mix
- Product Mix Strategies
- Product Modification
- Conditions of Product Modification
- Methods of Product Modification
- Product Deletion And Process
Product Differentiation
- Differentiation By Form
- Differentiation By Features
- Differentiation By Customization
- Differentiation By Durability
- Differentiation By Reliability
- Differentiation By Quality
- Differentiation By Performance
- Differentiation By Style
- Differentiation By Price
- Differentiation By Service
New Product Development
- Idea Generation
- Idea Screening
- Concept Development And Testing
- Marketing Strategy And development
- Business Analysis
- Product Development
- Test Marketing
- Commercialization
Product Life Cycle
- Product Life Cycle Strategies
- Product Life Cycle Stages
- Introduction
- Growth
- Maturity
- Decline
- PLC –Important Observations
- Extending Product Life Cycle
Brand Equity
- Elements Of Brand Equity
- Measuring Brand Equity
Brand Awareness
- Value of brand Awareness
- How to Achieve Brand Awareness
Brand Loyalty
- Brand Loyalty Pyramid
- Measuring Brand Loyalty
- Enhancing Brand Loyalty
- Benefits Of Brand Loyalty
Brand Association
- Types Of Brand Association
Brand Elements
- Brand Name
- URLs
- Logos
- Symbols
- Characters
- Spokespeople
- Slogans
- Jingles
- Packages
- signage
Line And Brand Extensions
- Line Extension Strategies
- Line extension Risks
- Line Extension Trap
Brand Extensions
- Types Of Extensions
- Brand Distinction
- Brand Image And Prestige
What Are Services?
- Types Of Service Industry
- Definition Of Services
- Tangibility Spectrum
- Service Product VS Consumer Service Organization And Consumers
- Nature Of Demand For Services
- Categories Of Services
- People Processing
- Possession Processing
- Mental Processing
- Information Processing
Growth Of Services In Indian Economy
- Introduction
- Gross Domestic Product
- GDP Share Of Service Sector
- Employment Share Of Service Sector
- Indian Share Of Services Export In World
- Trade
- Indian Hospitality Tourism Industry
- Transport Service Shipping Service
- Real Estate And Housing Services
- Business Services
Branding Services
- Brand – Definition
- What Makes a Brand Strong ?
- Branding Services
- Advantages of Branding Services
- Brand Value Proposition
- Branding Challenges
- Reasons of Branding Services
- How to Brand a Service
- Enhancing Brand Management
- Brand Equity
Hotel Industry
- View Of Hotel Industry
- Challenge For Hotel Industry
- Introduction Of Taj Hotels
- Marketing Mix Of Hotel Industry
- Competitors
- Service Triangle
- Service Scape
- Conclusion
Case study
Taj Hotel