Marketing-Definition, Importance, Concepts etc.
- Marketing Management
  - Definition
  - Importance
  - Fundamentals
  - Changes
  - Necessities

Defining and delivering customer value and satisfaction

Value chain - Delivery network
- Value Networks and Channels
  - Marketing Channels and Value networks
  - Role of marketing channels
  - Channel Design Decisions
  - Channel Management Decisions
  - Channel Integration and Systems

Marketing Environment
- Gathering information and scanning the environment
  - Marketing information system
  - Marketing intelligence
  - Macro environment
  - Demographic Environment

Digitalisation, Customisation, Changing marketing practices, e-business -setting up websites
- Internet Marketing
  - Introduction
  - Branding
  - Internet marketing research
  - E-mail marketing
  - Promotions
  - E-Business Advertising
  - E-Business Public relations
  - B2B marketing On the Web
  - Search Engines

Strategic marketing planning and organization.

Marketing Strategies, Kinds of Marketing Strategies
- Developing Marketing Strategies and plans
  - Values Delivery Process and Value Chain
  - Corporate and Division Strategic Planning
  - Business Unit Strategic Planning
  - Nature and Contents of Marketing Plan

Buyer Behaviour
- Analysing Consumer Market
  - Factors influencing Consumer Behaviour
  - Key Psychological process
  - Buying Decision Process
  - Theories of Consumer decision making

Market Segmentation and Targeting
- Identifying Market Segments and targets
- Levels of market Segmentation
- Segmenting Consumer Market
- Bases for segmenting Business market
- Market Targeting

Positioning and differentiation strategies
- Crafting The Brand positioning
  - Developing and Communicating a Positioning Strategy
  - Differentiation Strategies
  - PLC marketing Strategies
  - Market Evolution

Product life cycle strategies
- Product Life cycle Strategy
  - Introduction Stage
  - Growth Stage
  - Maturity Stage
  - Decline Stage

New product development
- New Product development
- Meaning of a new product
- Stages/steps in Creating a New Product
- Challenges in creating New Product
- Factors affecting Adoption of a new product

Product Mix and Product line decisions,Branding and Packaging
- Setting Product Strategy
- Product Characteristics and Classification
- Differentiation
- Product and Brand Relationships
- Packing and labelling

Logos,Brands and Branding
- Logos, Brands and Branding
  - Logos
  - Brands and Branding
  - Brand Identity and Brand Image

Price setting - objectives, factors and methods, Price adapting policies, Initiating and responding to price changes
- Developing Pricing Strategies and Programs
  - Understanding Pricing
  - Setting the Price
  - Adapting the price
  - Initiating and Responding to price Changes

Marketing channel system - Functions and flows
- Distribution
  - Logistics
  - Channels
  - VMS
  - HMS
  - MMS

Transportation
- Modes of Transportation
  - Road
  - Rail
  - Ship
  - Air

Warehouse Management

Integrated marketing communication process and Mix

Integrated Marketing communication Mix
Integrated marketing Communications
Role of marketing Communications
- Developing Effective Communications
- Deciding the Communication Mix
- Managing the IMC

Advertising, Sales promotion and Public relation decisions. Direct marketing
- Promotion Decisions
- Marketing Communication mix
  - Advertising
  - Sales promotion etc.
- Steps in communication Program
- Black Box model
- AIDAS model

Identifying and analysing competitors, Designing competitive strategies for leaders, challengers, followers and niches
- Dealing with Competition
  - Competitive Forces
  - Identifying competitors
  - Analysing Competitors
  - Strategies of Market leaders
  - Other competitive Strategies

Global Target market selection

Rural Marketing