<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Marketing-Definition, Importance, Concepts etc.</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Marketing Management</span></strong>
<ul>
	<li>Definition</li>
	<li>Importance</li>
	<li>Fundamentals</li>
	<li>Changes</li>
	<li>Necessities</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Marketing Environment</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Gathering information and scanning the environment</span></strong>
<ul>
	<li>Marketing information system</li>
	<li>Marketing intelligence</li>
	<li>Macro environment</li>
	<li>Demographic Environment</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Marketing Strategies, Kinds of Marketing Strategies</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Developing Marketing Strategies and plans</span></strong>
<ul>
	<li>Values Delivery Process and Value Chain</li>
	<li>Corporate and Division Strategic Planning</li>
	<li>Business Unit Strategic Planning</li>
	<li>Nature and Contents of Marketing Plan</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Market Segmentation, Market Targeting</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Identifying Market Segments and targets</span></strong>
<ul>
	<li>Levels of market Segmentation</li>
	<li>Segmenting Consumer Market</li>
	<li>Bases for segmenting Business market</li>
	<li>Market Targeting</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Product Positioning</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Positioning</span></strong>
<ul>
	<li>Definition</li>
	<li>Positioning Strategies</li>
	<li>Benefits</li>
	<li>Repositioning</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Consumer Behaviour, Factors Influencing Consumer Behaviour</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Analysing Consumer Market</span></strong>
<ul>
	<li>Factors influencing Consumer Behaviour</li>
	<li>Key Psychological process</li>
	<li>Buying Decision Process</li>
	<li>Theories of Consumer decision making</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;

&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Marketing Research and Sales Forecasting</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Marketing Research and forecasting demand</span></strong>
<ul>
	<li>Marketing Research System</li>
	<li>Marketing Research Process</li>
	<li>Measuring Marketing Productivity</li>
	<li>Forecasting and Demand Measurement</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Product-Meaning, Classification, Product Planning</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Setting Product Strategy</span></strong>
<ul>
	<li>Product Characteristics and Classification</li>
	<li>Differentiation</li>
	<li>Product and Brand Relationships</li>
	<li>Packing and labelling</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Product Life Cycle</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Product Life cycle Strategy</span></strong>
<ul>
	<li>Introduction Stage</li>
	<li>Growth Stage</li>
	<li>Maturity Stage</li>
	<li>Decline Stage</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">New Product Development</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">New Product development</span></strong>
<ul>
	<li>Meaning of a new product</li>
	<li>Stages/steps in Creating a New Product</li>
	<li>Challenges in creating New Product</li>
	<li>Factors affecting Adoption of a new product</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Brands and Branding</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Logos, Brands and Branding</span></strong>
<ul>
	<li>Logos</li>
	<li>Brands and Branding</li>
	<li>Brand Identity and Brand Image</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Pricing- Meaning and Objectives, Pricing Policies and Strategies, Pricing Methods</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Developing Pricing Strategies and Programs</span></strong>
<ul>
	<li>Understanding Pricing</li>
	<li>Setting the Price</li>
	<li>Adapting the price</li>
	<li>Initiating and Responding to price Changes</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Promotion, Promotion Mix</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Promotion Decisions</span></strong>
<ul>
	<li>Marketing Communication mix
<ul>
	<li>Advertising</li>
	<li>Sales promotion etc.</li>
</ul>
</li>
	<li>Steps in communication Program</li>
	<li>Black Box model</li>
	<li>AIDAS model</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Integrated Marketing communication Mix</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Integrated marketing Communications</span></strong>
<ul>
	<li>Role of marketing Communications</li>
	<li>Developing Effective Communications</li>
	<li>Deciding the Communication Mix</li>
	<li>Managing the IMC</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Distribution</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Distribution</span></strong>
<ul>
	<li>Logistics</li>
	<li>Channels</li>
	<li>VMS</li>
	<li>HMS</li>
	<li>MMS</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Modes of Transportation</span></strong>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Modes of Transportation</span></strong>
<ul>
	<li>Road</li>
	<li>Rail</li>
	<li>Ship</li>
	<li>Air</li>
</ul>
</li>
</ul>
</li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Warehouse Management</span></strong></li>
</ul>
&nbsp;
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;"> Entering Global Markets</span></strong></li>
</ul>
<ul>
	<li><strong><span style="font-size: small; font-family: book antiqua,palatino;">Introducing New Market Offerings</span></strong></li>
</ul>
&nbsp;

&nbsp;

&nbsp;