• Research- Meaning, Scope, Significance and Characteristics
    • Introduction
    • Definition
    • Characteristics
    • Criteria of good research.
    • Types of Research
    • Types of research
  • Research Process
    • Define research problem and objectives.
    • Review of literature
    • Formulation of hypothesis
    • Variables /Attributes
    • Types of variables
    • Hypothesis
      • Meaning
      • Sources
      • Types.
    • Research design
 
  • Research Design-Types and  Features
    • Research Design
    • Types and Features
 
  • Measurement and Scaling- Meaning, Types and Techniques
    • Measurement scales
    • surement and scaling
    • Types of scales
    • Scaling techniques.
    • Classification
 
  • Introduction to Statistics-Hypothesis  Testing
  • Test of significance
    • Introduction-Hypothesis testing.
    • Assumption about parametric and non parametric tests.
    • Hypothesis-null and alternate hypothesis.
    • Hypothesis testing process.
    • Type 1 and type  2 errors
    • Level of significance and rejection region
 
  • Non Parametric Tests
    • Mann –Whitney-U test
    • Kolmogorov-Smirnov Z Test
    • Chi square Test
 
  • Parametric Test
    • Hypothesis test for the mean.Annova
      • Z  Test
      • T Test
 
  • Data Collection- Types of Data/  Sources , Methods of Data Collection, Tools, Constructing Questionnaire Data collection
    • Types of data/sources
    • Methods of data collection.
    • Constructing questionnaire
 
  • Survey and Sampling Methods- Sample Size
    • Survey and sampling
    • Population and universe.
    • Sampling
    • Sample
    • Types of sampling
    • Steps in sampling
 
  • Analysis of Data-Discriminant Analysis, Factor Analysis, Conjoint Analysis, MDS, Cluster Analysis
    • Data Analysis
    • Univariate analysis
    • Bivariate analysis
    • Multivariate analysis
      • Discriminant analysis
      • Factor analysis
      • Cluster analysis
      • MDS
      • Conjoint Analysis
 
  • Report Preparation-Significance, Types of Report, Steps in Report Writing and  Layout of Report
    • Report writing
    • Significance
    • Types of reports
    • Steps in report writing
    • Layout of report