• Nature and Scope of Research-Role of Research in Decision Making
• Introduction
• Definition
• Characteristics
• Criteria of good research.

• Types of Research

• Research Process
• Research Process
• Define research problem and objectives.
• Review of literature
• Formulation of hypothesis
• Variables /Attributes
• Types of variables
• Hypothesis
• Meaning
• Sources
• Types.
• Research design

• Research Design (exploratory,  descriptive, experimental)

• Population, Sample, and Sampling Design, Probability Sampling, Non Probability Sampling, Sampling Techniques
• Survey and sampling
• Population and universe.
• Sampling
• Sample
• Types of sampling
• Steps in sampling

• Data collection - Primary Data & Secondary Data , Methods & Instruments of Data Collection , Questionnaire Design

• Attitude Measurement and Scaling
• Measurement scales
• Measurement and scaling
• Types of scales
• Scaling techniques.
• Classification.

• Tabulation and Analysis of Data, Basic Concepts of Multivariate Statistical Techniques, Multiple Regressions,  Discriminant Analysis, Factor Analysis, Cluster Analysis.
• Data Analysis
• Univariate analysis
• Bivariate analysis
• Multivariate analysis
• Discriminant analysis
• Factor analysis
• Cluster analysis
• MDS
• Conjoint Analysis

• Reliability and Validity
• Reliability analysis
• Method test-Retest reliability
• Method spit half
• Method cronbach alpha
• Reliability and validity

• Hypothesis Testing, Confidence Level & Significance Level
• Test of significance
• Introduction-Hypothesis testing.
• Assumption about parametric and non parametric tests.
• Hypothesis-null and alternate hypothesis.
• Hypothesis testing process.
• Type 1 and type  2 errors
• Level of significance and rejection region.

• Parametric Tests- Tests Involving One Population Mean and Two Population Means , Z – test, t – test,ANOVA
• Parametric Test
• Hypothesis test for the mean.
• Z  Test
• T Test
• Annova

• Chi Square
• Non Parametric Tests
• Mann –Whitney-U test
• Kolmogorov-Smirnov Z Test
• Chi square Test

• Research Reports - Different Types of Reports, Different Formats of Research Reports- Oral Presentations of Reports
• Report writing
• Significance
• Types of reports
• Steps in report writing
• Layout of report.