- Nature and Scope of Research-Role of Research in Decision Making
- Introduction
- Definition
- Characteristics
- Criteria of good research.
- Research Process
- Research Process
- Define research problem and objectives.
- Review of literature
- Formulation of hypothesis
- Variables /Attributes
- Types of variables
- Hypothesis
- Research design
- Research Design (exploratory, descriptive, experimental)
- Population, Sample, and Sampling Design, Probability Sampling, Non Probability Sampling, Sampling Techniques
- Survey and sampling
- Population and universe.
- Sampling
- Sample
- Types of sampling
- Steps in sampling
- Data collection - Primary Data & Secondary Data , Methods & Instruments of Data Collection , Questionnaire Design
- Attitude Measurement and Scaling
- Measurement scales
- Measurement and scaling
- Types of scales
- Scaling techniques.
- Tabulation and Analysis of Data, Basic Concepts of Multivariate Statistical Techniques, Multiple Regressions, Discriminant Analysis, Factor Analysis, Cluster Analysis.
- Data Analysis
- Bivariate analysis
- Multivariate analysis
- Discriminant analysis
- Factor analysis
- Cluster analysis
- MDS
- Conjoint Analysis
- Reliability and Validity
- Reliability analysis
- Method test-Retest reliability
- Method spit half
- Method cronbach alpha
- Reliability and validity
- Hypothesis Testing, Confidence Level & Significance Level
- Test of significance
- Introduction-Hypothesis testing.
- Assumption about parametric and non parametric tests.
- Hypothesis-null and alternate hypothesis.
- Hypothesis testing process.
- Type 1 and type 2 errors
- Level of significance and rejection region.
- Parametric Tests- Tests Involving One Population Mean and Two Population Means , Z – test, t – test,ANOVA
- Parametric Test
- Hypothesis test for the mean.
- Chi Square
- Non Parametric Tests
- Mann –Whitney-U test
- Kolmogorov-Smirnov Z Test
- Chi square Test
- Research Reports - Different Types of Reports, Different Formats of Research Reports- Oral Presentations of Reports
- Report writing
- Significance
- Types of reports
- Steps in report writing
- Layout of report.