• Nature and Scope of Research-Role of Research in Decision Making
  • Introduction
  • Definition
  • Characteristics
  • Criteria of good research.

 

• Types of Research

 

• Research Process
  • Research Process
  • Define research problem and objectives.
  • Review of literature
  • Formulation of hypothesis
  • Variables /Attributes
  • Types of variables
  • Hypothesis
    • Meaning
    • Sources
    • Types.
  • Research design

   

• Research Design (exploratory,  descriptive, experimental)

 

• Population, Sample, and Sampling Design, Probability Sampling, Non Probability Sampling, Sampling Techniques
• Survey and sampling
  • Population and universe.
  • Sampling
  • Sample
  • Types of sampling
  • Steps in sampling

   

• Data collection - Primary Data & Secondary Data , Methods & Instruments of Data Collection , Questionnaire Design

 

• Attitude Measurement and Scaling
• Measurement scales
  • Measurement and scaling
  • Types of scales
  • Scaling techniques.
    • Classification.

   

• Tabulation and Analysis of Data, Basic Concepts of Multivariate Statistical Techniques, Multiple Regressions,  Discriminant Analysis, Factor Analysis, Cluster Analysis.
  • Data Analysis
    • Univariate analysis
  • Bivariate analysis
  • Multivariate analysis
    • Discriminant analysis
    • Factor analysis
    • Cluster analysis
    • MDS
    • Conjoint Analysis

   

• Reliability and Validity
  • Reliability analysis
    • Method test-Retest reliability
    • Method spit half
    • Method cronbach alpha
    • Reliability and validity

       

• Hypothesis Testing, Confidence Level & Significance Level
  • Test of significance
    • Introduction-Hypothesis testing.
    • Assumption about parametric and non parametric tests.
    • Hypothesis-null and alternate hypothesis.
    • Hypothesis testing process.
    • Type 1 and type  2 errors
    • Level of significance and rejection region.

   

• Parametric Tests- Tests Involving One Population Mean and Two Population Means , Z – test, t – test,ANOVA
  • Parametric Test
    • Hypothesis test for the mean.
      • Z  Test
      • T Test
      • Annova

   

• Chi Square
  • Non Parametric Tests
    • Mann –Whitney-U test
    • Kolmogorov-Smirnov Z Test
    • Chi square Test

   

• Research Reports - Different Types of Reports, Different Formats of Research Reports- Oral Presentations of Reports
  • Report writing
    • Significance
    • Types of reports
    • Steps in report writing
    • Layout of report.