• Nature and Scope of Research-Role of Research in Decision Making
    • Introduction
    • Definition
    • Characteristics
    • Criteria of good research.
 
  • Types of Research
 
  • Research Process
    • Research Process
    • Define research problem and objectives.
    • Review of literature
    • Formulation of hypothesis
    • Variables /Attributes
    • Types of variables
    • Hypothesis
      • Meaning
      • Sources
      • Types.
    • Research design
   
  • Research Design (exploratory,  descriptive, experimental)
 
  • Population, Sample, and Sampling Design, Probability Sampling, Non Probability Sampling, Sampling Techniques
  • Survey and sampling
    • Population and universe.
    • Sampling
    • Sample
    • Types of sampling
    • Steps in sampling
   
  • Data collection - Primary Data & Secondary Data , Methods & Instruments of Data Collection , Questionnaire Design
 
  • Attitude Measurement and Scaling
  • Measurement scales
    • Measurement and scaling
    • Types of scales
    • Scaling techniques.
      • Classification.
   
  • Tabulation and Analysis of Data, Basic Concepts of Multivariate Statistical Techniques, Multiple Regressions,  Discriminant Analysis, Factor Analysis, Cluster Analysis.
    • Data Analysis
      • Univariate analysis
    • Bivariate analysis
    • Multivariate analysis
      • Discriminant analysis
      • Factor analysis
      • Cluster analysis
      • MDS
      • Conjoint Analysis
   
  • Reliability and Validity
    • Reliability analysis
      • Method test-Retest reliability
      • Method spit half
      • Method cronbach alpha
      • Reliability and validity
       
  • Hypothesis Testing, Confidence Level & Significance Level
    • Test of significance
      • Introduction-Hypothesis testing.
      • Assumption about parametric and non parametric tests.
      • Hypothesis-null and alternate hypothesis.
      • Hypothesis testing process.
      • Type 1 and type  2 errors
      • Level of significance and rejection region.
   
  • Parametric Tests- Tests Involving One Population Mean and Two Population Means , Z – test, t – test,ANOVA
    • Parametric Test
      • Hypothesis test for the mean.
        • Z  Test
        • T Test
        • Annova
   
  • Chi Square
    • Non Parametric Tests
      • Mann –Whitney-U test
      • Kolmogorov-Smirnov Z Test
      • Chi square Test
   
  • Research Reports - Different Types of Reports, Different Formats of Research Reports- Oral Presentations of Reports
    • Report writing
      • Significance
      • Types of reports
      • Steps in report writing
      • Layout of report.