• Research- Meaning, Scope, Significance and Characteristics
  • Introduction
  • Definition
  • Characteristics
  • Criteria of good research.

 

• Research Process-Problem Formulation, Statement of Reserch Objectives,Review of Literature, Hypothesis
  • Research Process
    • Define research problem and objectives.
    • Review of literature
    • Formulation of hypothesis
      • Variables /Attributes
      • Types of variables
      • Hypothesis
        • Meaning
        • Sources
        • Types.
      • Research design

 

• Types of Research
  • Types of research

 

• Research Design-Types and  Features
  • Research Design

 

• Measurement and Scaling- Meaning, Types and Techniques
  • Measurement scales
    • Measurement and scaling
    • Types of scales
    • Scaling techniques.
      • Classification.
• Population, Sample, and Sampling Design, Probability Sampling, Non Probability Sampling, Sampling Techniques
  • Survey and sampling
    • Population and universe.
    • Sampling
    • Sample
    • Types of sampling
    • Steps in sampling

 

• Data Collection- Types of Data/  Sources , Methods of Data Collection, Tools, Constructing Questionnaire
  • Data collection
    • Types of data/sources
    • Methods of data collection.
    • Constructing questionnaire.

 

• Tabulation and Analysis of Data, Basic Concepts of Multivariate Statistical Techniques, Multiple Regressions, Discriminant Analysis, Factor Analysis, Cluster Analysis.
• Data Analysis
  • Univariate analysis
  • Bivariate analysis
  • Multivariate analysis
    • Discriminant analysis
    • Factor analysis
    • Cluster analysis
    • MDS
    • Conjoint Analysis

 

• Introduction to Statistics-Hypothesis  Testing
  • Test of significance
    • Introduction-Hypothesis testing.
    • Assumption about parametric and non parametric tests.
    • Hypothesis-null and alternate hypothesis.
    • Hypothesis testing process.
    • Type 1 and type  2 errors
    • Level of significance and rejection region.

 

• Parametric Tests- Tests Involving One Population Mean and Two Population Means , Z – test, t – test,ANOVAParametric Test
  • Hypothesis test for the mean.
    • Z  Test
    • T Test
  • Annova

 

• Chi Square Test
  • Non Parametric Tests
    • Mann –Whitney-U test
    • Kolmogorov-Smirnov Z Test
    • Chi square Test

 

• Report Preparation-Significance, Types of Report, Steps in Report Writing and  Layout of Report
  • Report writing
    • Significance
    • Types of reports
    • Steps in report writing
    • Layout of report.

 

• Research design
  • Reliability and Validity
  • Reliability analysis
  • Method test-Retest reliability
  • Method spit half
  • Method cronbach alpha