• Research- Meaning, Scope, Significance and Characteristics
    • Introduction
    • Definition
    • Characteristics
    • Criteria of good research.
 
  • Research Process-Problem Formulation, Statement of Reserch Objectives,Review of Literature, Hypothesis
    • Research Process
      • Define research problem and objectives.
      • Review of literature
      • Formulation of hypothesis
        • Variables /Attributes
        • Types of variables
        • Hypothesis
          • Meaning
          • Sources
          • Types.
        • Research design
 
  • Types of Research
    • Types of research
 
  • Research Design-Types and  Features
    • Research Design
 
  • Measurement and Scaling- Meaning, Types and Techniques
    • Measurement scales
      • Measurement and scaling
      • Types of scales
      • Scaling techniques.
        • Classification.
  • Population, Sample, and Sampling Design, Probability Sampling, Non Probability Sampling, Sampling Techniques
    • Survey and sampling
      • Population and universe.
      • Sampling
      • Sample
      • Types of sampling
      • Steps in sampling
 
  • Data Collection- Types of Data/  Sources , Methods of Data Collection, Tools, Constructing Questionnaire
    • Data collection
      • Types of data/sources
      • Methods of data collection.
      • Constructing questionnaire.
 
  • Tabulation and Analysis of Data, Basic Concepts of Multivariate Statistical Techniques, Multiple Regressions, Discriminant Analysis, Factor Analysis, Cluster Analysis.
  • Data Analysis
    • Univariate analysis
    • Bivariate analysis
    • Multivariate analysis
      • Discriminant analysis
      • Factor analysis
      • Cluster analysis
      • MDS
      • Conjoint Analysis
 
  • Introduction to Statistics-Hypothesis  Testing
    • Test of significance
      • Introduction-Hypothesis testing.
      • Assumption about parametric and non parametric tests.
      • Hypothesis-null and alternate hypothesis.
      • Hypothesis testing process.
      • Type 1 and type  2 errors
      • Level of significance and rejection region.
 
  • Parametric Tests- Tests Involving One Population Mean and Two Population Means , Z – test, t – test,ANOVAParametric Test
    • Hypothesis test for the mean.
      • Z  Test
      • T Test
    • Annova
 
  • Chi Square Test
    • Non Parametric Tests
      • Mann –Whitney-U test
      • Kolmogorov-Smirnov Z Test
      • Chi square Test
 
  • Report Preparation-Significance, Types of Report, Steps in Report Writing and  Layout of Report
    • Report writing
      • Significance
      • Types of reports
      • Steps in report writing
      • Layout of report.
 
  • Research design
    • Reliability and Validity
    • Reliability analysis
    • Method test-Retest reliability
    • Method spit half
    • Method cronbach alpha