• Research- Meaning, Scope, Significance and Characteristics
  • Introduction
  • Definition
  • Characteristics
  • Criteria of good research.

   

• Types of Research

   

• Research Process-Problem Formulation, Statement of Reserch Objectives,Review of Literature, Hypothesis
  • Research Process
    • Define research problem and objectives.
    • Review of literature
    • Formulation of hypothesis
      • Variables /Attributes
      • Types of variables
      • Hypothesis
        • Meaning
        • Sources
        • Types.
      • Research design

   

• Research Design-Types and  Features

   

• Measurement and Scaling- Meaning, Types and Techniques
  • Measurement scales
  • Measurement and scaling
  • Types of scales
  • Scaling techniques.
  • Classification.

   

• Reliability and Validity
  • Reliability analysis
    • Method test-Retest reliability
    • Method spit half
    • Method cronbach alpha
    • Reliability and validty

   

• Introduction to Statistics-Hypothesis  Testing

   

• Test of significance
  • Introduction-Hypothesis testing.
  • Assumption about parametric and non parametric tests.
  • Hypothesis-null and alternate hypothesis.
  • Hypothesis testing process.
  • Type 1 and type  2 errors
  • Level of significance and rejection region.

   

• Chi Square Test
  • Non Parametric Tests
    • Mann –Whitney-U test
    • Kolmogorov-Smirnov Z Test
    • Chi square Test

     

• t Test, ANOVA
  • Parametric Test
    • Hypothesis test for the mean.
      • Z  Test
      • T Test
      • Annova

   

• Data Collection- Types of Data/  Sources , Methods of Data Collection, Tools, Constructing Questionnaire
  • Data collection
    • Types of data/sources
    • Methods of data collection.
    • Constructing questionnaire.

   

• Survey and Sampling Methods- Sample Size
  • Survey and sampling
    • Population and universe.
    • Sampling
    • Sample
    • Types of sampling
    • Steps in sampling

   

• Analysis of Data-Discriminant Analysis, Factor Analysis, Conjoint Analysis, MDS, Cluster Analysis
  • Data Analysis
  • Univariate analysis
  • Bivariate analysis
  • Multivariate analysis
    • Discriminant analysis
    • Factor analysis
    • Cluster analysis
    • MDS
    • Conjoint Analysis

   

• Report Preparation-Significance, Types of Report, Steps in Report Writing and  Layout of Report
  • Report writing

• Significance
• Types of reports
• Steps in report writing
• Layout of report.