• Research- Meaning, Scope, Significance and Characteristics
    • Introduction
    • Definition
    • Characteristics
    • Criteria of good research.
   
  • Types of Research
   
  • Research Process-Problem Formulation, Statement of Reserch Objectives,Review of Literature, Hypothesis
    • Research Process
      • Define research problem and objectives.
      • Review of literature
      • Formulation of hypothesis
        • Variables /Attributes
        • Types of variables
        • Hypothesis
          • Meaning
          • Sources
          • Types.
        • Research design
   
  • Research Design-Types and  Features
   
  • Measurement and Scaling- Meaning, Types and Techniques
    • Measurement scales
    • Measurement and scaling
    • Types of scales
    • Scaling techniques.
    • Classification.
   
  • Reliability and Validity
    • Reliability analysis
      • Method test-Retest reliability
      • Method spit half
      • Method cronbach alpha
      • Reliability and validty
   
  • Introduction to Statistics-Hypothesis  Testing
   
  • Test of significance
    • Introduction-Hypothesis testing.
    • Assumption about parametric and non parametric tests.
    • Hypothesis-null and alternate hypothesis.
    • Hypothesis testing process.
    • Type 1 and type  2 errors
    • Level of significance and rejection region.
   
  • Chi Square Test
    • Non Parametric Tests
      • Mann –Whitney-U test
      • Kolmogorov-Smirnov Z Test
      • Chi square Test
     
  • t Test, ANOVA
    • Parametric Test
      • Hypothesis test for the mean.
        • Z  Test
        • T Test
        • Annova
   
  • Data Collection- Types of Data/  Sources , Methods of Data Collection, Tools, Constructing Questionnaire
    • Data collection
      • Types of data/sources
      • Methods of data collection.
      • Constructing questionnaire.
   
  • Survey and Sampling Methods- Sample Size
    • Survey and sampling
      • Population and universe.
      • Sampling
      • Sample
      • Types of sampling
      • Steps in sampling
   
  • Analysis of Data-Discriminant Analysis, Factor Analysis, Conjoint Analysis, MDS, Cluster Analysis
    • Data Analysis
    • Univariate analysis
    • Bivariate analysis
    • Multivariate analysis
      • Discriminant analysis
      • Factor analysis
      • Cluster analysis
      • MDS
      • Conjoint Analysis
   
  • Report Preparation-Significance, Types of Report, Steps in Report Writing and  Layout of Report
    • Report writing
      • Significance
      • Types of reports
      • Steps in report writing
      • Layout of report.