• Marketing-Definition, Importance, Concepts etc.
  • Marketing Management
    • Definition
    • Importance
    • Fundamentals
    • Changes
    • Necessities

 

• Marketing Environment
  • Gathering information and scanning the environment
    • Marketing information system
    • Marketing intelligence
    • Macro environment
    • Demographic Environment

 

• Marketing Strategies, Kinds of Marketing Strategies
  • Developing Marketing Strategies and plans
    • Values Delivery Process and Value Chain Corporate and Division Strategic Planning
    • Business Unit Strategic Planning
    • Nature and Contents of Marketing Plan

 

• Positioning and differentiation strategies
  • Crafting the Brand positioning
    • Developing and Communicating a Positioning Strategy
    • Differentiation Strategies
    • PLC marketing Strategies
    • Market Evolution

 

• Consumer Behaviour, Factors Influencing Consumer Behaviour
  • Analysing Consumer Market
    • Factors influencing Consumer Behaviour
    • Key Psychological process
    • Buying Decision Process
    • Theories of Consumer decision making

 

• Organizational Buying – Process
  • Analysing Business Market
    • Organizational Buying
    • Purchasing Procurement Process
    • Stages in the Buying process
    • Managing B2B customer Relationship

 

• Brands and Branding
  • Logos, Brands and Branding
    • Logos
    • Brands and Branding
    • Brand Identity and Brand Image

 

• Market Segmentation, Market Targeting
  • Identifying Market Segments and targets
    • Levels of market Segmentation
    • Segmenting Consumer Market
    • Bases for segmenting Business market
    • Market Targeting

 

• Product Positioning
  • Positioning
    • Definition
    • Positioning Strategies
    • Benefits
    • Repositioning

 

• Marketing Research and Sales Forecasting
  • Marketing Research and forecasting demand
    • Marketing Research System
    • Marketing Research Process
    • Measuring Marketing Productivity
    • Forecasting and Demand Measurement

 

• Product-Meaning, Classification, Product Planning
  • Setting Product Strategy
    • Product Characteristics and Classification
    • Differentiation
    • Product and Brand Relationships
    • Packing and labelling

 

• Product Life Cycle
  • Product Life cycle Strategy
    • Introduction Stage
    • Growth Stage
    • Maturity Stage
    • Decline Stage

 

• New Product Development
  • New Product development
    • Meaning of a new product
    • Stages/steps in Creating a New Product
    • Challenges in creating New Product
    • Factors affecting Adoption of a new product

 

• Marketing of Services
  • Designing and Managing Services
    • The nature of service
    • Marketing strategies of Service firms
    • Managing Service Quality
    • Managing Service Brands
    • Managing Product support services

 

• Rural Marketing
  • Rural Marketing

 

• Pricing- Meaning and Objectives, Pricing Policies and Strategies, Pricing Methods
  • Developing Pricing Strategies and Programs
    • Understanding Pricing
    • Setting the Price
    • Adapting the price
    • Initiating and Responding to price Changes

 

• Promotion, Promotion Mix
  • Promotion Decisions
    • Marketing Communication mix
      • Advertising
      • Sales promotion etc.
    • Steps in communication Program
    • Black Box model
    • AIDAS model

 

• Integrated Marketing communication Mix
  • Integrated marketing Communications
    • Role of marketing Communications
    • Developing Effective Communications
    • Deciding the Communication Mix
    • Managing the IMC

 

• Distribution
  • Distribution
    • Logistics
    • Channels
    • VMS
    • HMS
    • MMS

 

• Modes of Transportation
  • Modes of Transportation
    • Road
    • Rail
    • Ship
    • Air

 

• Value chain - Delivery network
  • Value Networks and Channels
    • Marketing Channels and Value networks
    • Role of marketing channels
    • Channel Design Decisions
    • Channel Management Decisions
    • Channel Integration and Systems

 

• Warehouse Management
  • Warehouse Management

 

• Entering Global Markets
  • Tapping into Global Markets

 

• Identifying and analysing competitors, Designing competitive strategies for leaders, challengers, followers and niches
  • Dealing with Competition
    • Competitive Forces
    • Identifying competitors
    • Analysing Competitors
    • Strategies of Market leaders
    • Other competitive Strategies

 

• Introducing New Market Offerings
  • Introducing New Market Offerings

 

• Defining and delivering customer value and satisfaction
  • Customer value and satisfaction and Loyalty

 

• Digitalisation, Customisation, Changing marketing practices, e-business -setting up websites
  • Internet Marketing
    • Introduction
    • Branding
    • Internet marketing research
    • E-mail marketing
    • Promotions
    • E-Business Advertising
    • E-Business Public relations
    • B2B marketing On the Web
    • Search Engines