• Research- Meaning, Scope, Significance and Characteristics
• Introduction
• Definition
• Characteristics
• Criteria of good research.

• Research Process-Problem Formulation, Statement of Reserch Objectives,Review of Literature, Hypothesis
• Research Process
• Define research problem and objectives.
• Review of literature
• Formulation of hypothesis
• Variables /Attributes
• Types of variables
• Hypothesis
• Meaning
• Sources
• Types.
• Research design

• Types of Research
• Types of research

• Research Design-Types and  Features
• Research Design

• Measurement and Scaling- Meaning, Types and Techniques
• Measurement scales
• Measurement and scaling
• Types of scales
• Scaling techniques.
• Classification.
• Population, Sample, and Sampling Design, Probability Sampling, Non Probability Sampling, Sampling Techniques
• Survey and sampling
• Population and universe.
• Sampling
• Sample
• Types of sampling
• Steps in sampling

• Data Collection- Types of Data/  Sources , Methods of Data Collection, Tools, Constructing Questionnaire
• Data collection
• Types of data/sources
• Methods of data collection.
• Constructing questionnaire.

• Tabulation and Analysis of Data, Basic Concepts of Multivariate Statistical Techniques, Multiple Regressions, Discriminant Analysis, Factor Analysis, Cluster Analysis.
• Data Analysis
• Univariate analysis
• Bivariate analysis
• Multivariate analysis
• Discriminant analysis
• Factor analysis
• Cluster analysis
• MDS
• Conjoint Analysis

• Introduction to Statistics-Hypothesis  Testing
• Test of significance
• Introduction-Hypothesis testing.
• Assumption about parametric and non parametric tests.
• Hypothesis-null and alternate hypothesis.
• Hypothesis testing process.
• Type 1 and type  2 errors
• Level of significance and rejection region.

• Parametric Tests- Tests Involving One Population Mean and Two Population Means , Z – test, t – test,ANOVAParametric Test
• Hypothesis test for the mean.
• Z  Test
• T Test
• Annova

• Chi Square Test
• Non Parametric Tests
• Mann –Whitney-U test
• Kolmogorov-Smirnov Z Test
• Chi square Test

• Report Preparation-Significance, Types of Report, Steps in Report Writing and  Layout of Report
• Report writing
• Significance
• Types of reports
• Steps in report writing
• Layout of report.

• Research design
• Reliability and Validity
• Reliability analysis
• Method test-Retest reliability
• Method spit half
• Method cronbach alpha