• Marketing-Definition, Importance, Concepts etc.   
  • Marketing Management
    • Definition
    • Importance
    • Fundamentals
    • Changes
    • Necessities

 

• Marketing Environment  
  • Gathering information and scanning the environment
    • Marketing information system
    • Marketing intelligence
    • Macro environment
    • Demographic Environment

 

• Marketing Strategies, Kinds of Marketing Strategies  
  • Developing Marketing Strategies and plans
    • Values Delivery Process and Value Chain
    • Corporate and Division Strategic Planning
    • Business Unit Strategic Planning
    • Nature and Contents of Marketing Plan

 

• Market Segmentation, Market Targeting  
  • Identifying Market Segments and targets
    • Levels of market Segmentation
    • Segmenting Consumer Market
    • Bases for segmenting Business market
    • Market Targeting

     

• Product Positioning  
  • Positioning
    • Definition
    • Positioning Strategies
    • Benefits
    • Repositioning

 

• Product Life Cycle  
  • Product Life cycle Strategy
    • Introduction Stage
    • Growth Stage
    • Maturity Stage
    • Decline Stage

 

• Pricing- Meaning and Objectives, Pricing Policies and Strategies, Pricing Methods  
  • Developing Pricing Strategies and Programs
    • Understanding Pricing
    • Setting the Price
    • Adapting the price
    • Initiating and Responding to price Changes

 

• Promotion, Promotion Mix  
  • Promotion Decisions
    • Marketing Communication mix
      • Advertising
      • Sales promotion etc.
  • Steps in communication Program
  • Black Box model
  • AIDAS model

 

• Distribution  
  • Distribution
    • Logistics
    • Channels
    • VMS
    • HMS
    • MMS

 

• Consumer Behaviour, Factors Influencing Consumer Behaviour
  • Analysing Consumer Market
    • Factors influencing Consumer Behaviour
    • Key Psychological process
    • Buying Decision Process
    • Theories of Consumer decision making